In 1939, U.S. president Franklin Roosevelt moved the Thanksgiving holiday up by one week in order to extend the holiday shopping season. This strikes me as an intelligent bit of pragmatic governing, but then I’m not much of a traditionalist. It doesn’t bother me when retailers hang their holiday decorations before the Halloween candy is sold off. And I don’t long for the good old days, you know, before hyper-commercialism came along and ruined everything.
I like holiday shopping. It’s a big part of what the season is about, and that doesn’t bother me in the least. Sure, it’s stressful. I wish I had more time (and money) to shop. But gift giving is a big part of what I love about this time of year. Plus I can’t wait to see what The Lovely Lisa is going to get me.
Our friends in the U.S. have always been more comfortable celebrating the retail experience than we have, and their holiday traditions are no exception. Take Black Friday for example, the day after Thanksgiving. Since 1966, it has served as the unofficial kick-off of the holiday shopping season.
If you’ve never traveled to the U.S. at this time of year, do yourself a favour. The deals will blow you away, sure. But there’s much more to it. When I made the trip a few years back, my Black Friday shopping bags weren’t really that full. It was just fun to be out in the community, enjoying the start of the holidays with a huge crowd of credit card-carrying Americans. I had a blast.
Why doesn’t Canada celebrate Black Friday? In a web-based retail world, is there any reason that Black Friday can’t go global? Think of it as an international, market-driven stimulus package.
What do you say Mr. Prime Minister? Proclaim December 4 as Canada’s first Black Friday. I know the timing is tight this year; think of it as a pilot project. A sort of soft launch. Then we’ll be ready to really do it right in 2010. You can even move the date up a week if need be.
Are you with me, readers?

